Album and Image Concepts

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Here at Chris Ling, we never tire to produce different concepts for our couples. This is a creative process that involves all our photographers, including Chris himself. Let’s further discuss how it is actually done so that you can have a better understanding of our foundation.

Consistency is the key to our success! It is essential that we take one day a month to gather the team and go out for a shoot. Yes indeed, everyone has to be involved so that all the photographers can familiarize themselves with new skill sets or shooting styles. In this manner, when one couple asks for a certain style, anyone in our photography team would be able to pull it off. Let it not be said that our albums are misleading, rest assured that our skilled team can produce what you see.

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Prior to the fun filled shoot day, a unique concept would be brought forth through a mood board. A mood board is similar to a story board, in that we gather the different colour themes and focus points needed to create a concept album. There could be different venues featured or different story lines. Inspiration can come from our daily surroundings, or stories we hear that we would like translated onto images. Of course, online research is essential to bind everything together. The wonders of the internet!

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Through this mood board, all the photographers will arm themselves with an understanding of what will be achieved. From intangibles: the feel, the emotions, the messages; to the tangibles: location, props, styling. Of course, a short cut to it all would be to explain to our team the whats and hows after the album is produced. We don’t go for short cuts, because Chris believes in hands on experience. That was how he started, and that is how he trains.

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The purpose of our concept shoots not only serves as a team bonding session, it will also provide many useful references for our couples. Sparing no cost in production, these albums will be presented to our couples so that they can select the feel they like. Thereafter, our photographers can take the cue and will know how to deliver your expectations.

As we said before, consistency is king. That is why with our efforts we will ensure that we continue being leaders in the market!

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