The Hidden Problem in Pre-Wedding Photography
We here at Chris Ling Pre-Wedding Photography Academy and Chris Ling Photography are problem solvers. First, we need you to understand what the problem could be when looking for a wedding portrait, a pre-wedding photo studio, or a pre-wedding photography course.
It is easy for a hobbyist photographer to become a full-time wedding photographer. We all know that there are many freelance wedding photographers in the market. All it takes are the usual steps of a) Investing in a camera system, b) learn the hard skills - technical, c) get your wedding couples in basic positions against a nice background, and d) post and market it all on social media. Voila, you have became your own boss.
Couples then buy into the freelancers’ ideas and portfolios without realising that what they actually like in the picture is the nice scenic landscape. A pretty picture, but it lacks personal value to the wedding couple. The wedding couple has not realised that pre-wedding photo albums are not meant to just be only displayed at the wedding and then kept in the store room to collect dust. At Chris Ling, we teach you to find that personal value and create a meaningful pre-wedding photo album!
Pre-Wedding photography captures the emotion of a couple in love and preserve it via photograph, but many wedding photos do not turn out exude this. Most pre-wedding photographers do try, but only knowing a fixed set of poses, they end up copying and pasting the wedding couple in the usual attractive spots. Especially when overseas pre-wedding photography was the trend, it was easier to get the wow effect when your landscape is exotic. Once photographers know this, many easily flooded the scene. The fact that they are getting paid to travel is a dream come true, therefore a price war erupted just so they can have more dreams coming true. With a price war, unknowing wedding couples can then go for the lowest in the market because since the pre-wedding photos are the same, why spend extra? Couples were forced to think that this standard was the norm. This was the pre-Covid period before the lockdown, and because of these practices the resulting pre-wedding photo album goes straight to the store room collecting dust after the wedding.
Now, due to the pandemic, many pre-wedding photographers are not able to stretch themselves beyond their skill sets and this resulted in many leaving the pre-wedding photography market. If you are serious about your wedding photography career, it is time to rethink pre-wedding photograph and re-invent yourself. Change your focus point, learn again, and invest not in technical equipment, but in soft skills. Chris Ling Pre-Wedding Photography Academy teaches not only teach hard skills, but we also train you and stress on the philosophy of weddings and pre-wedding photography. We teach you to teach your wedding couples the real value behind their pre-wedding photos, and to create imagery through the 3 Cs of CL:
Communication
Connection
Collaboration
Couples do not need another pre-wedding photographer with good camera system to provide a wedding picture that a smart phone can produce, they need a photograph to tell their story. They need a photography director who can guide them instead of just a wedding photographer who takes random pictures by chance with the hopes of a few turning out well. They need quality, not quantity.
Pre-Wedding Photographers
Pre-Wedding Photographers have slowly begun to understand that to win jobs during the lockdown period, they have to sell the concept of what being a couple is about. It is a good sign! Therefore, calling all pre-wedding photographers who would like that winning edge, Chris Ling Pre-Wedding Photography Academy is here to help you master the soft skills in communication.
Wedding Couples
It is a two lane road. Wedding couples would also need to find the true meaning behind a wedding album or a pre-wedding photography shoot. If the wedding album captures imagery that shows the both of you in love instead of a lovely background, you will treasure the wedding album more. Learn to spot pre-wedding photography faux pas, to see beyond a beautiful landscape, and to know whether the pre-wedding photography studio is forcing the wrong concept of wedding photography just to close your sale. Chris himself is just an appointment away, and he will be privileged to attend to you personally! Understand how you can pick the right pre-wedding photographer to create a meaningful, beautiful, album unique to you.
